That’s Interesting – June

Google I:O

Google revamp their I/O Developers Conference, TED’s outrageous goodie bags, ASICS experiential run and some good news for event professionals. All this and much more in June’s edition of That’s Interesting.

Attract with content. Keep with experience.   (3min read)
Nicely articulated call to start your event planning with a clear idea of the type of experience your audience will most value.

Google I/O’s town planning approach to delegate navigation   (3min explore)
There’s a lot of good stuff in this report from Google’s flagship user event, not least the passing mention of 3million people joining remotely.

Do your slides pass the glance test?  (3min read)
A great way to think about content design and a useful tool to put theory into practice.

How TED do goodie bags  (3min read)
In the era of peak stuff, goodie bags feel incongruous and wasteful. TED have come up with a ‘swag bag’ experience that at least lets people choose things they actually want.

The Big Chase – How Asics re-imagined the 5k city run  (1min watch)
Wonderful idea skillfully executed.

Something to go to:
Serpentine Summer Pavilion – Every summer there’s a temporary structure designed by a top architect. Check out the programme of evening events, pack a picnic and head to the park.

And, some good news to finish with. If you work in events you’re very unlikely to be replaced by a robot.

If there’s something interesting you think we should include next month, please share it via thatsinteresting@liveunion.co.uk

Best wishes
The Live Union team

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